The shop
A small clothing boutique on Wren Row, Springfield (sample): four makers, four collections, two fitting rooms and a tape measure on the counter.
Why we measure everything
We opened in a former haberdashery in 2016 (sample). In the first year, half the questions at the counter were the same one: will this fit me? Size labels did not help, because every maker cut a medium differently.
So we started measuring each piece flat when it arrives, and writing the numbers on a card on the rail. The cards are now on this website too.
How we choose what goes on the rails
- From makers we have met, who can tell us where the cloth comes from
- Natural fibres first: linen, cotton, wool, silk; the fibre content is on every piece
- Small runs, so you will not meet your dress on the high street
- Cuts that work across sizes XS to XL, tried on by our own staff before we order
How we buy (sample).
At the counter
Three of us run the shop and the fitting rooms. Ask for anyone by name.
Nell Ashby
Owner and buyer (sample)
Priya Lowe
Styling appointments (sample)
Joan Mercer
Shop floor and gift cards (sample)
Come in and try it on
Two fitting rooms, a soft tape on the counter and someone to tell you honestly when it does not fit.