How a project runs
From the kick-off workshop to the printed brand book, in eleven weeks for the full package.
Eleven weeks, in this order
The full brand book package, week by week. Smaller packages skip the weeks they do not need.
Week 1
Kick-off workshop
Half a day with the people who decide: what you make, who buys it, what has to change.
Chapters it produces: brand story. 1234567
Weeks 2–3
Research and positioning
We visit, read, ask your customers and write the brand story for you to sign off.
Chapters it produces: brand story. 1234567
Weeks 4–6
Logo routes
Two or three routes on real things (a bag, a sign, a post), then two rounds of changes to the one you choose.
Chapters it produces: logo. 1234567
Weeks 7–8
Colour, type and imagery
Palette with print and screen values, typefaces and sizes, a photo brief and a test shoot.
Chapters it produces: colour, typography, imagery. 1234567
Weeks 9–10
Applications
Stationery, signs, packaging and social templates, checked with your printers and sign makers.
Chapters it produces: applications. 1234567
Week 11
The book and the files
The brand book as PDF and print, the master files, and an hour of training for your team.
Chapters it produces: files and templates. 1234567
What you sign off, and when
Three moments where your decision moves the project on.
Week 3
The brand story: the words everything else is built on
Week 6
The logo route and its final changes
Week 10
The applications, before anything goes to print
Before you get in touch
How long does a brand book take?
Eleven weeks for the full book, seven for an identity and three for a logo and mark, counted from the kick-off workshop (sample). Your answers and sign-offs set the pace as much as ours do.
Do we own the logo and the files?
Yes. When the last invoice is paid, the copyright in the logo and the artwork passes to you, and you get every master file. Typefaces stay under their own licences; we tell you which ones need buying.
Can you update an identity we already have?
Yes. Many projects keep the logo and fix what grew around it: colours that drifted, five fonts, signs nobody can read. We start with an audit of what you use now.
What do you need from us to start?
An hour for the kick-off workshop, the people who decide, and what you have now: old logos, photos, printed things. A rough budget helps us choose the right package.
Do you print?
We prepare print-ready files and work with local printers we trust; you pay the printer directly. We check the first proofs with you.
Start with a forty-minute call
Tell us what you make and what is not working. We reply within two working days with questions, a package and a date to start.