A small studio for identities that last
Quarry Lane Studio (sample) has designed identities and brand books for bakeries, workshops, festivals and charities since 2012.

Why we end every project with a book
Logos rarely fail on launch day. They fail a year later, when someone needs a sign, a label or a poster and nobody remembers which red it was.
So every project ends with a brand book: short, practical, written for the person who has to make the next thing. It is the part of our work clients use the most.
The people you will work with
Everyone works on client projects; nobody only manages them.
Ines Calder
Founder, creative director (sample)
Leads the workshop and the logo routes.
Theo Marsh
Senior designer (sample)
Type systems and brand books.
Priya Nand
Designer (sample)
Packaging, print and the printers’ proofs.
Jonah Ellery
Designer (sample)
Signs, wayfinding and illustration.
Ruth Okafor
Writer (sample)
Brand stories, naming and voice guides.
How we work with you
Four things we hold to on every project, large or small.
Real things before the logo
We show every route on a bag, a sign and a phone screen, not floating on white.
A fixed price per package
You know the cost before we start. Extra rounds are quoted before we do them.
Your team can use it
Templates your staff can edit in the tools they already have, and a book they can read in an evening.
We stay in touch
A check-in after six months to see what was made with the brand book and what is missing.
Visit the studio
7 Quarry Lane, Springfield (sample)
Open
Monday to Friday, 9:00 to 17:30 (sample)
Meetings
By appointment; the workshop room seats eight
Getting here
Bus 9 to Quarry Lane; two parking spaces in the yard
Hire the workshop room
When it is free, local groups can use our workshop room for talks and evening classes. Ask us for dates.
Start with a forty-minute call
Tell us what you make and what is not working. We reply within two working days with questions, a package and a date to start.