Colour and type chapters
The palette with every value a printer or developer asks for, and the typefaces with sizes that work.
3
4
Chapters 3 and 4 of the brand book
Colour that matches on paper and on screen
We pick colours with a printer’s swatch book on the table, then match them on screen, not the other way round.
- CMYK, Pantone, RGB and hex for every colour
- How much of each colour to use
- Pairs that are readable as text and background
Typography
One or two typefaces, used the same way everywhere.
Typefaces
A display face and a text face, with the licence you need for each
Sizes
A scale for print, from business cards to posters, and one for screens
Fallbacks
Free fonts for email, office documents and the people without the brand fonts
Start with a forty-minute call
Tell us what you make and what is not working. We reply within two working days with questions, a package and a date to start.