Brand books
Every project ends with one: the chapters your team needs to make the next thing right without calling us.
Brand story
Who you are for, what you promise and how you sound: positioning, audiences, values and a short voice guide.
You get
A positioning statement, two to four audience profiles, values and a one-page voice guide.
Logo
The logo and mark, lockups, clear space, smallest sizes, and the uses that are not allowed.
You get
Logo and mark in every format, lockups with your tagline, clear-space and minimum-size rules.
Colour
The palette with print and screen values (CMYK, Pantone, RGB, hex) and how much of each to use.
You get
A palette of four to eight colours with CMYK, Pantone, RGB and hex values and proportions.
Typography
Typefaces, the sizes for print and screen, and what to use when the brand fonts are not available.
You get
One or two typefaces, a size scale for print and screen, and free fallback fonts.
Imagery
How photos are taken, cropped and captioned, and the illustration or pattern that goes with them.
You get
A photo brief, a test shoot of ten pictures, and a pattern or illustration set.
Applications
The identity at work: stationery, signs, packaging, vehicles, social posts and the website.
You get
Designs for up to twelve items: cards, letterhead, signs, labels, bags, social templates.
Files and templates
Where the master files live, which file goes where, and the templates your team can edit.
You get
Master files in a shared folder, editable templates and an hour of training.
Three packages, read by chapter
Each package is a brand book of a different size. A filled tab means the chapter is in your book, with the number of pages it gets.
Chapter
Mark
Identity
Brand book
Time
3 weeks
7 weeks
11 weeks
Price
$2,400
$6,800
$12,500
Example prices. Printing the book is quoted separately; every package includes the files as PDF.
Start with a forty-minute call
Tell us what you make and what is not working. We reply within two working days with questions, a package and a date to start.