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How to write a press release a journalist reads to the end
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- October 11, 2026
Put the news in the first line, the proof in the second and the quote where it earns its place (sample briefing).
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What to say in the first hour of a bad day
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- October 6, 2026
A holding statement buys you time without saying anything you will regret (sample briefing).
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Five questions to practise before a radio interview
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- October 1, 2026
The questions that catch spokespeople out, and how to answer them in under thirty seconds (sample briefing).