Put the news in the first line, the proof in the second and the quote where it earns its place (sample briefing).
Briefings
Short briefings from the agency: releases, interviews, issues and what coverage is worth.
A holding statement buys you time without saying anything you will regret (sample briefing).
The questions that catch spokespeople out, and how to answer them in under thirty seconds (sample briefing).
A pile of clippings is not a result. Ask what changed (sample briefing).