Positioning workshop
One day with your leadership team and the map on the wall. You leave with one chosen position.
The positioning workshop
One day, your leadership team and the map on the wall. By five o’clock you have chosen one position and agreed what you will stop saying.
- Who comes: the owner or managing director, sales, marketing and one person who talks to customers every day
- What you bring: nothing; we send the research summary a week before
- What you leave with: the chosen position, the open questions and who answers them
The day, hour by hour
A real order: each part needs the one before it.
09:30
What customers told us: the research in forty minutes
10:30
The map on the wall: everyone places the competitors, then compares with the survey
12:00
Three possible positions, argued for and against
13:00
Lunch
14:00
Choosing one position: what we would have to stop doing
15:30
First draft of the positioning statement
16:30
Open questions, owners and dates
Agenda (sample).
Book a 30-minute strategy call
Tell us what is stuck. We will say plainly whether positioning is the problem, and if it is not, who could help. The call is free (sample).