Go-to-market plans
For a launch, a new market or a relaunch: who to reach first, how, with what message and budget.
The first six months, in order
A go-to-market plan is a sequence: each month builds on what the last one taught you.
1
Tell the first customers
Month 1
Existing customers and the people closest to them hear it first.
2
Prove it in one place
Month 2
One town, one channel or one segment, measured weekly.
3
Fix what did not land
Month 3
Adjust the message and the offer from what sales calls and data show.
4
Widen the reach
Month 4
The channels that worked get the budget; the rest stop.
Months five and six repeat the cycle with the next segment.
What is in the plan
- Target customers in the order you approach them
- Channels and the budget for each, by month
- The message for each channel, written out
- Three numbers to watch every week, and what to do when they move
- Briefs for your agency or in-house team
Plans from $14,000, 4 to 6 weeks (example prices).
Book a 30-minute strategy call
Tell us what is stuck. We will say plainly whether positioning is the problem, and if it is not, who could help. The call is free (sample).