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Taking new positioning projects from November (sample)

Colleagues discussing project notes in a modern office

What a quarterly brand tracker can and cannot tell you

A tracker asks the same customers the same questions every quarter. The value is in the comparison, so the questions must not change (sample note).

It can show that you are moving towards the position you chose, or that a competitor is moving into it first.

It cannot replace talking to customers. We pair every survey with a few interviews, so the numbers come with reasons.

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Taking new positioning projects from November (sample)

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