Work for clients
Each project starts with one source and ends with a month of pieces. Here is what we started from and what came out (sample results).
Three clients, three sources. Each row shows what we started from and what came out of it (sample results).
Bike workshop
Orchard Cycles
A servicing interview with the owner became the pillar article on the hero of this page, and a spring of posts.
Source piece
Interview, 2,400 words
Pieces cut from it
11 pieces
Result
Service bookings by email up from 9 to 23 a month (sample)
Garden centre
Fernhill Nursery
A seasonal planting guide written with the head grower, reissued every quarter with new cuts.
Source piece
Planting guide, 3,000 words
Pieces cut from it
14 pieces
Result
Newsletter readers from 400 to 1,150 in six months (sample)
Kitchen joinery
Kiln Yard Joinery
A recorded walk round the workshop turned into a buyer’s guide to timber and a set of short clips.
Source piece
Workshop walk, 1,900 words
Pieces cut from it
9 pieces
Result
Two kitchen enquiries a month name the guide (sample)
Who we write for
Businesses where the owner knows more than the website says.
Workshops and trades
Bike shops, joiners, garages, printers (sample).
Shops and nurseries
Independent retailers with seasonal stories (sample).
Clinics and practices
Dentists, physios and vets: careful, plain information (sample).
Software and services
Small teams that sell to other businesses (sample).
Your workshop has a story like this
Send us a note about your business and we will suggest the first interview.