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Booking new monthly retainers for January (sample)

(555) 017-2400

[email protected]

One interview, a month of content.

You talk to us for an hour about your work. We write the long article, mark the passages worth repeating and cut them into newsletters, posts and short clips for the month.

Send an enquiry
See how a month runs

Larkhill Content (sample) writes for workshops, shops and service firms in and around Springfield.

Why a bike comes back for its second service

Draft 2 for Orchard Cycles, from a one-hour interview (sample)

Most bikes that come back for a second service were set up badly the first time. The frame is rarely the problem; small adjustments are.

Newsletter lead

180 words

Chris Hale has run Orchard Cycles for eleven years. Every spring he sees the same three faults: stretched brake cables, gears that slip under load and tyres run soft.

New cables settle in the first weeks of riding, so a ten-minute check after the first month saves most of them.

LinkedIn post

1,200 characters

Squeeze the brake lever: if it touches the bar, the cable has stretched. Turn the barrel adjuster half a turn and try again.

Clip script

40 seconds

Pillar article, 2,400 words. Three marked passages, eight pieces in the month (sample).

Content services

Four things we make, all from the same source: an hour of you talking about your work. Every service has a fixed from price.

Content strategy

We interview your customers and your team, map the questions people ask before they buy, and plan ninety days of topics.

  • Six customer interviews
  • A topic map by buying stage
  • A 90-day plan you can run without us

Two weeks

From $2,400

About content strategy

Pillar articles

One recorded interview becomes a long, useful article in your voice, written to answer the question your customers type into search.

  • 2,000 to 3,000 words
  • Two rounds of changes
  • Photos briefed or sourced

Weekly or monthly

From $950 each

About pillar articles

Newsletters

A short lead from the month’s pillar, three useful links and one question to your readers, so replies keep coming.

  • Written and set up in your email tool
  • Subject lines tested in pairs
  • Replies summarised for you

Every two weeks

From $600 a month

About newsletters

Video and social

Scripts and short clips cut from the interview, with captions written for each channel instead of one post pasted everywhere.

  • Four to eight clips a month
  • Captions and on-screen text
  • Scheduled in your accounts

Monthly

From $900 a month

About video and social

Example prices.

Pasted into the month

The three marked passages from the draft above, cut and placed across four weeks with the pillar article itself. Highlighted lines show where each piece came from.

Week 1

Tuesday, blog

The pillar article

2,400 words

Thursday, newsletter

Why your bike comes back

180-word lead

“Most bikes that come back for a second service…”

Week 2

Tuesday, LinkedIn

The ten-minute check

1,200 characters

“a ten-minute check after the first month…”

Friday, short video

Squeeze the lever

40 seconds

“Squeeze the brake lever…”

Week 3

Monday, Instagram

Three spring faults

Six slides

Thursday, blog

Your questions about cables

900 words

Week 4

Tuesday, newsletter

Readers ask, Chris answers

350 words

Friday, report

What was read and shared

One page for you

A Standard month for Orchard Cycles (sample): one interview, eight pieces and a report.

How a month runs

1

Interview

One hour by video call or at your place. We bring the questions; you bring the stories only you know.

2

Draft

The pillar draft reaches you within five working days, written from the recording in your words.

3

Mark up

We highlight the passages worth repeating and tag each with its channel and length. You can add or strike any.

4

Cut and schedule

Each marked passage becomes its own piece, rewritten for its channel and booked into the month.

5

Report

A one-page report on what was read, opened and shared, and the topic for next month’s interview.

A person speaking into a microphone at a table during a recorded interview

Interviews are recorded and transcribed; the recording stays yours.

Work for clients

Three clients, three sources. Each row shows what we started from and what came out of it (sample results).

Two mechanics servicing a bicycle on a workstand

Bike workshop

Orchard Cycles

A servicing interview with the owner became the pillar article on the hero of this page, and a spring of posts.

Source piece

Interview, 2,400 words

Pieces cut from it

11 pieces

Result

Service bookings by email up from 9 to 23 a month (sample)

Read the case study
Staff tending flowering plants in a greenhouse nursery

Garden centre

Fernhill Nursery

A seasonal planting guide written with the head grower, reissued every quarter with new cuts.

Source piece

Planting guide, 3,000 words

Pieces cut from it

14 pieces

Result

Newsletter readers from 400 to 1,150 in six months (sample)

A joiner planing a board at a workbench covered in shavings

Kitchen joinery

Kiln Yard Joinery

A recorded walk round the workshop turned into a buyer’s guide to timber and a set of short clips.

Source piece

Workshop walk, 1,900 words

Pieces cut from it

9 pieces

Result

Two kitchen enquiries a month name the guide (sample)

“I talked for an hour about brake cables. Two months later people were quoting my own sentences back to me in the shop.”

Sample client
Owner, Orchard Cycles

Monthly retainers

Starter month

One interview, one pillar article, five cut pieces

$1,800

Standard month

One interview, pillar article, eight pieces, two newsletters

$3,400

Studio month

Two interviews, two pillars, video clips and social

$6,200

Single pillar article

No retainer, two rounds of changes

$950

Strategy sprint

Two weeks, customer interviews and a 90-day plan

$2,400

Example prices. Retainers run month to month with thirty days’ notice.

Every month includes

  • A named editor who reads everything before you do
  • Your sign-off before anything is published
  • All recordings, drafts and files in your name
  • A one-page report with real numbers
Ask for a quote

From the journal

All articles

Tell us what your customers ask you

Send a short note: what you sell, who buys it and where you publish now. We reply within two working days with a time for a first call (sample).

  • The first call is free and takes thirty minutes
  • No contract longer than a month
Send an enquiry
Meet the agency
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Booking new monthly retainers for January (sample)

(555) 017-2400

[email protected]

Send an enquiry