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Booking identity projects from January (sample)

(555) 018-2200

[email protected]

Brand identities tested from the shop sign to the browser tab

Fieldmark Studio (sample) designs names, marks, signs and packaging for ferries, bakeries, libraries and family firms. Before you see a final design, we have tried it at every size it will be used.

Send a brand brief
See the work
Kestrel Ferries mark (sample) for the terminal fascia, 2400 mm

Terminal fascia

2400 mm

Kestrel Ferries mark (sample) for the hull side, 900 mm

Hull side

900 mm

Kestrel Ferries mark (sample) for the ticket, 14 mm

Ticket

14 mm

Kestrel Ferries mark (sample) for the app icon, 48 px

App icon

48 px

Kestrel Ferries mark (sample) for the browser tab, 16 px

Browser tab

16 px

How to read it: one mark at each size it is really used, largest first. The dashed box is its clear space, one x on every side, where x is the depth of the gull’s wing. App icon and browser tab are shown at their real size, with the simpler small mark (sample project).

Where logos usually fail

Hardly ever on the presentation slide. These are the four places we test first, because they are where an identity quietly stops working.

The browser tab

16 px

Fine lines and a long wordmark turn into a grey blur next to every other open tab.

A small version of the mark drawn for 16 and 32 px, not shrunk.

The van in traffic

30 m away

Thin strokes vanish, and light colours on white paintwork disappear in sunshine.

Stroke weights checked on a printed van side at full size.

The receipt printer

58 mm, one colour

Gradients and tints print as solid black or not at all.

A one-colour version, printed on your own till.

The embroidered shirt

40 mm

Small counters fill in with thread and lettering closes up.

A stitch sample from your uniform supplier before you order.

What we design

Four kinds of project. Each ends with files your printer, sign maker and web developer can use the same week.

Brand identity

The mark, its small version, colours, type and the rules for using them, tested at every size in your brief.

6 to 8 weeks

From $14,500

About identity

Naming

A name you can say on the phone, spell after hearing it once and register: a long list, a short list and the checks.

3 to 4 weeks

From $5,500

About naming

Signage and wayfinding

Shop fronts, projecting signs and signs inside the building, drawn from a site survey for your sign maker.

4 to 8 weeks

From $9,000

About signage

Packaging

Labels, bags and boxes that work on the shelf and in the hand, with print-ready artwork for each size.

4 to 6 weeks

From $7,500

About packaging

Example prices.

Recent work

Three projects, each with its own short ladder: the largest use, one in the middle and the browser tab.

Orange lifebuoys on the railing of a ferry deck above calm sea

Kestrel Ferries, island crossings (sample)

A gull that still reads on a phone in the rain

The old mark was a painted ship with eleven lines of rigging. On the booking site’s tab it was a grey smudge. The new gull is one shape, with a small version that drops the waves.

Kestrel Ferries mark (sample) for the hull side, 900 mm

Hull side

900 mm

Kestrel Ferries mark (sample) for the app icon, 48 px

App icon

48 px

Kestrel Ferries mark (sample) for the browser tab, 16 px

Browser tab

16 px

Rungs tested

Hull side to 16 px

Project

9 weeks, 2025

Rows of dark-crusted loaves on wooden bakery shelves

Oven Row Bakery, three shops (sample)

An oven door for a bakery that opens at six

A family bakery outgrowing its handwritten sign. The arch of the oven door works on the fascia, cut from one sheet of steel, and as a 48 px sticker on paper bags.

Oven Row Bakery mark (sample) for the shop fascia, 1800 mm

Shop fascia

1800 mm

Oven Row Bakery mark (sample) for the bag sticker, 48 px

Bag sticker

48 px

Oven Row Bakery mark (sample) for the browser tab, 16 px

Browser tab

16 px

Rungs tested

Fascia to 16 px

Project

7 weeks, 2024

Tall wooden library shelves under two white pendant lamps

Hillcrest Library, town library (sample)

Open book, open hill, one sign for the whole building

The library shares a building with the council offices. The new sign system starts at the car park and ends on the library card in your wallet.

Hillcrest Library mark (sample) for the entrance sign, 1200 mm

Entrance sign

1200 mm

Hillcrest Library mark (sample) for the library card, 48 px

Library card

48 px

Hillcrest Library mark (sample) for the browser tab, 16 px

Browser tab

16 px

Rungs tested

Entrance sign to 16 px

Project

12 weeks, 2025

See all case studies

How an identity project runs

Five steps in this order, about seven weeks from brief to files. Step four is the one most studios skip.

1

Brief and audit

Week 1

We photograph every place your name appears today, from the door sign to the invoice, and agree the brief.

2

Sketch routes

Weeks 2 and 3

Three different routes, drawn in pencil and then on screen, shown on your real sign, van and website.

3

One route, drawn properly

Weeks 4 and 5

You choose one. We draw it carefully, with its colours, type and a small version for screens.

4

The size test

Week 6

Every rung printed or shown at its real size: the fascia mock-up on your street, the tab in a browser, the stamp on a bag.

5

Guidelines and files

Week 7

Brand guidelines, artwork files for every use and a handover call with your printer and web developer.

Packages: how far up the ladder

Each package is the list of sizes we design and test your mark at. Smaller packages stop lower on the ladder; you can add a rung later.

Mark and basics

From $6,800

A mark, colours and type for a new business that starts online and on paper.

  • Shop fascia and wayfinding, up to 2400 mm, not included
  • Vehicles and uniforms, around 600 mm, not included
  • Packaging and labels, not included
  • Print: cards, letterhead, forms, included
  • Screens: browser tab and app icon, 16 to 48 px, included

4 weeks. One route, small version, files for print and screen.

Identity

From $14,500

The full identity for an organisation with products, vans or uniforms.

  • Shop fascia and wayfinding, up to 2400 mm, not included
  • Vehicles and uniforms, around 600 mm, included
  • Packaging and labels, included
  • Print: cards, letterhead, forms, included
  • Screens: browser tab and app icon, 16 to 48 px, included

7 weeks. Three routes, the size test at every rung, brand guidelines.

Identity and signage

From $26,000

Everything in Identity, plus the shop front, signs and wayfinding drawn for your building.

  • Shop fascia and wayfinding, up to 2400 mm, included
  • Vehicles and uniforms, around 600 mm, included
  • Packaging and labels, included
  • Print: cards, letterhead, forms, included
  • Screens: browser tab and app icon, 16 to 48 px, included

10 to 12 weeks. Site survey, sign drawings for your sign maker.

Designed and tested at that size Not in this package. Example prices.

A designer's hands sketching small marks in pencil on a sheet of paper

A small studio on Tannery Row

Four designers and a production manager in a former leather workshop in Springfield (sample). We take on eight identity projects a year, so the people at your first meeting are the people who draw your mark.

Visits are welcome; most clients come once with their sign maker to see the full-size proofs.

About the studio

Studio notes

All notes

Send us a brand brief

Tell us who you are, where the brand will be seen and when you need it. A designer replies within two working days with questions and a first idea of cost (sample).

Send a brand brief
Call (555) 018-2200
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Booking identity projects from January (sample)

(555) 018-2200

[email protected]

Send a brand brief