Brand identity
Name, mark, colours, type and the rules that hold them together.
For a new company, a new name, or a brand that has grown in five directions at once. We start with what you say and who to, then design the parts that carry it.
- A workshop day with your team
- Name and line, if you need them
- Logo, colours, type, photo and illustration style
- Guidelines and templates for the things you make most
Most identity jobs take 6 to 8 weeks (sample).
How a project runs
A typical identity job takes ten weeks. You see three proofs on the way, and nothing goes to print or goes live until you sign the last one.
Step
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Brief and first call
We read, ask, and agree the job in writing.
Weeks 1 to 1
Proof 1: routes
Two or three directions, shown on real things.
Weeks 2 to 4
Proof 2: one route, refined
Your changes, then the details.
Weeks 5 to 6
Proof 3 and sign-off
Final checks; you sign the proof.
Weeks 7 to 7
Artwork and launch
Files, printing, going live, handover.
Weeks 8 to 10
Timings for a typical brand identity project (sample). Websites add four weeks of build.
Have a job for the studio?
Send a short brief: what you make, who it is for and when you need it. We reply within two working days (sample).