The studio
Marram (sample) is a fashion label of four people in a former rope works in Springfield: two collections a year, made in short runs from cloth we choose at the mill.
A label that shows its working
We started in 2019 (sample) with one coat and a sewing machine in a spare room. The coat sold out, so we made it again in a second colour, and then a jumper to wear under it.
We still work that way: few pieces, each made to be worn with the others, shown as looks so you can see how they go together.
How a collection is made
From the first drawing to the piece in your hands takes about a year. These are the steps, in order.
1
Drawing
Every collection starts as a wall of drawings and cloth swatches, about eight months before it is shown (sample).
2
Toiles
Each piece is cut first in plain calico, fitted on two people of different heights and adjusted.
3
Cloth
We order cloth from the mills once the toiles are right, usually 300 to 600 metres per colour.
4
Samples
One sample of each piece, sewn in the studio, worn for a week by someone on the team.
5
The show and the lookbook
The samples are styled into looks, put in running order and photographed for the lookbook.
6
Production
A short run of each piece is made by a workroom 40 minutes away; the rest is made to pre-order.
In the studio
Four of us draw, cut, sew samples, answer the phone and pack the parcels. Ask for anyone by name.
Ines Calloway
Designer and founder (sample)
Tom Reddish
Pattern cutter (sample)
Hana Orme
Samples and production (sample)
Del Achebe
Studio, stockists and orders (sample)
Come and see the rail
The whole collection hangs in the studio in running order, with swatches of every colour. Visit on a studio day or book an hour.