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Free 30-minute marketing reviews on Tuesdays and Thursdays (sample)

(555) 018-4400

[email protected]

Marketing you can trace back to the sale

Tidemark Digital (sample) runs search ads, social ads, SEO and email for local and online businesses, and tags every link we send out. Each month you see which clicks turned into customers, and what each one cost.

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See client results

One link from a client’s newsletter, read part by part:

kilnstreet.example.com/autumn-sale

?utm_source=

newsletter

Where the click came from: the shop’s October email

&utm_medium=

email

Which channel carried it

&utm_campaign=

autumn-kiln-sale

Which push it belongs to

&utm_content=

mug-photo

Which version of the email: the one with the mug photo

412 visits

38 orders

$2,960 in sales

from this one link in October (sample)

Five channels, one report

Every service below shows up in your report under its own tag, so you can compare an email with a search ad on the same line.

utm_medium=cpc

Paid search

Google and Microsoft search ads for the words people type when they are ready to buy or book. We write the ads, set the bids and cut the searches that waste money.

From $600 a month

How it works

utm_medium=paid-social

Social ads

Ads in the feeds of people near you or like your customers, with photos and short videos made for the phone screen.

From $600 a month

How it works

utm_medium=organic

SEO

Your site fixed, written and listed so it shows up in free search results and on the map for the things you sell.

From $750 a month

How it works

utm_medium=email

Email marketing

A newsletter people open: list building, a welcome series and one useful email a month, sent from your own account.

From $450 a month

How it works

utm_medium=referral

Partnerships and PR

Local press, partner businesses and directories that send visitors you would not reach with ads.

Ask us

How it works

Example prices: management fees only. You pay ad spend straight to the ad platforms.

What lands in your inbox on the 1st

One page, in plain words: where your visitors came from, which channels brought enquiries and what each enquiry cost. Then a short note on what we will change this month and why.

  • Sorted by enquiries, not by clicks
  • Every row matches a tag on a real link
  • A 20-minute call to go through it, if you want one

Source / medium

Visits

Enquiries

Per enquiry

google / cpc

1,240

46

$21

newsletter / email

412

38

$3

google / organic

2,310

31

$0

instagram / paid-social

880

12

$34

makers-guide / referral

140

6

$0

September report for Kiln Street Ceramics (sample).

Client results

All results
A potter holding two glazed bowls in a sunlit workshop with full shelves behind her

Kiln Street Ceramics

utm_campaign=autumn-kiln-sale

A monthly newsletter with one product story and one offer. Email went from 4% to 21% of online sales in six months (sample).

Read the Kiln Street case
A physiotherapist checking a patient's shoulder in a bright treatment room

Northside Physio

utm_campaign=back-pain-local

Search ads for back and sports injuries within five miles, and a booking page that loads in under two seconds. New-patient bookings up from 22 to 41 a month (sample).

Read the Northside case
Two mechanics in overalls servicing a bicycle in a repair workshop

Hollis Cycle Works

utm_campaign=spring-service

A spring service offer on social ads and the map listing. The workshop was booked two weeks ahead from March to May (sample).

Ask about a similar campaign

The first 90 days

The order we work in with every new client. You can stop after the audit and keep the plan.

Weeks 1–2

Audit

We read your ad accounts, analytics and site, and talk to you about the customers you want more of.

Weeks 3–4

Tag and build

Tracking set up and tested, every link tagged, landing pages and first ads written for your approval.

Month 2

Run and test

Campaigns go live with two versions of each ad or email, so the numbers can pick the better one.

Month 3

Report and decide

A full report, a call, and a plan for the next quarter: what to keep, cut or try.

Plans and prices

Monthly plans with one month’s notice, and a one-off project if you want to start small. You own every account we set up.

Starter

One channel, for a business starting out

  • One channel: search, social, SEO or email
  • Tracking and link tagging
  • Monthly report and call

$900

a month

Growth

For businesses ready to compare channels

  • Up to three channels
  • Landing page tests every month
  • Fortnightly call and monthly report

$1,800

a month

Launch project

A single campaign with a start and an end

  • Tracking set up from scratch
  • One landing page and one campaign
  • A report and handover after eight weeks

$2,400

one-off

Example prices. Ad spend is extra and paid by you directly to the ad platforms.

Questions before you hire an agency

Do I need a big budget?

No. Most of our clients start with a Starter plan and $500 to $1,500 a month of ad spend (sample). We tell you on the review call if a channel needs more to be worth it.

Who owns the ad accounts and the data?

You do. Ad accounts, analytics and email lists are set up in your name, and we are added as users. If you leave, you keep everything.

How soon will I see results?

Search ads and email show numbers within weeks; SEO usually takes three to six months. We do not promise a figure before we have seen your data.

Is there a long contract?

No. Plans run month to month with one month’s notice. The launch project has a fixed price and a fixed end.

Marketing guides

All guides

Book a free marketing review

Thirty minutes on a call. We look at your website, your ads and your numbers first, then tell you what we would change and what it would cost.

Book a free review
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Free 30-minute marketing reviews on Tuesdays and Thursdays (sample)

(555) 018-4400

[email protected]

Book a free review